I have a minor in marketing. I work in advertising (among other things).
A blimp for Ron Paul is a bad idea and the reason is because it is not very targeted.
If you fly a blimp over a city and 1,000,000 people see the blimp, only x% of those people will be registered voters, and only about 10-20% of those registered voters will vote in the primary, and if it's a major city I would venture to say most of them will be Democrats (urban areas are almost always Democratic - in closed primary states this is a waste).
This means that out of 1 million people that see the blimp, you might only reach a few thousand people that might possibly vote for Ron. This seems like a colossal waste of money for the result.
THE KEY IS TARGETED ADVERTISING!
This means instead of buying a blimp spend money on the following things (in this order):
- Assemble and deliver packets to SuperVoters in your region. Supervoters are people who have voted in the last few elections and are likely to vote in the primary. Your state coordinator should have a list of these people.
- Buy air time on your local conservative talk radio stations including any commercial Christian stations in town
- Buy TV ads on your local nightly and morning news programs, buy ads locally via your cable company on FOX, CNN, and MSNBC
- Buy ads in local papers close to the editoral pages, in the business section, and in the local section
- Purchase billboards in geographically strategic areas
I am sorry if I am raining on anyone's parade (or deflating their baloon - pun intended
) but if we want Ron Paul to win the primary, then we need to market him professionally with the best intelligence we can!
