Update from SoCal + New Version of Super Brochure, Specific to California

blackbird

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Joined
Jan 6, 2008
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California is in for a protracted battle to win delegates by June 5th. There is a lot of support for Ron Paul in Southern California. I can personally confirm that the strength of support in San Diego has increased substantially from four years ago. There's been tons of honking and thumbs-up at sign waving events, vs. crickets in '07/'08. Now we're shifting our energy to precint walking. The plan is to focus the efforts on very specific districts where our strongholds are. I feel good that we'll win more delegates for Paul.

We could use your help though. Please IM me if you have any unused supplies you can send. I'm willing to pay for shipping, if its not more than the supplies would cost new.

Also, we've crafted our own version of the super brochure, specific to California. We'll be printing these in bulk soon and would very much appreciate some feedback before we send to the printer:

Brochure_for_Independent_Draft1.pdf

This one is geared towards Independents and Democrats, focusing on social security, ending the wars, civil liberties, etc. We'll be doing another version that skews right, for Republicans. Please be as critical as you like. We really want to polish this up before printing. Thanks!

Brochure_for_Independent_Draft1.jpg


Brochure_for_Independent_Draft2.jpg
 
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The super brochures again...

It's better than the last one, but you can't read a gosh darn thing, there is too much text and the text is too small for starters.
 
I haven't seen a physical copy so give me a few quick details. How are these pages distributed? (booklet, fold out, etc)
Also what font size will be present on the physical copies?

Information coverage seems good from my first check through but depending on how it's presented this might be info overload for some people (bite sized is good to get people interested and then links to learn more)

I do like the look and presentation, if these are meant to be handed out during/accompanied by a conversation then the informational density could turn from a sang into a bonus (in other words if first intro is verbal from someone and the handout then serves as a quick reference to refresh and find links).


First impressions from someone who never saw the other Super Brochure.
 
Text seems fine to me.

The contrast with the white text and the background makes it hard to read. White space would make things more readable and would reduce perceptual overload. I would drop the background or really reduce the opacity.

I'm a digital marketing manager for a living, so these recommendations are coming from experience.
 
The education and healthcare support/oppose rows don't line up. Might want to fix that.
 
All California GOP voters care about is border defense, more oil drilling, lower taxes and less federal overreach in property rights, ex: congress dustbowls in the central valley
 
Whoever made this has no clue about marketing and is obviously not a California GOP voter.
OP states this one was targeted to Dem/Indy CA voters not GOP, that the GOP version is still forthcoming. (I'm not a marketing guy so I have no comment there, suggestions for improvement on the marketing angle? )


We need to ID voters through robocalls, IMO, not more papers to hand out.
What's the pop difference between WA and CA? It cost aprox 22k to cover the WA robocall operation what's the quick math on costs for a state the size of CA?
Also I believe there are live call centers hosted by the grassroots in CA that are up and running (I hear good things from the CA grassroots :D)
 
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OP, don't listen to the idiots...do what you do that is how we win. A lot of people here like to pick on stuff and talk smack yet they rarely ever come up with anything on their own...other than to criticize and bring negativity to everything.
 
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