Dr. Paul mentions that the message is delivered on two levels, intellectual (which speaks to the principles), and political (which speaks to the issues and positions). The content is usually tilted toward the intellectual style of presentation.
We are missing a big chunk of the audience without a third style for delivering our message. This notion is supported by the action taken by Senator Clinton in recruiting a new special advisor who is a marketing guru.
Many voters are going to respond to the marketing style message that emphasizes the needs of the individual voter and the benefits to them, rather than the intellectual or issue/position style of message. The extreme example of this, which I do not recommend, is the sound byte style message of Senator Obama which is essentially content-free but which appeals to numbers of people anyway.
Surely we can get some good packaging of our richly supported principles and positions into more digestible (marketing) sound bytes for the campaign. What will our slogan be? This is a job for our campaign staff to run with.
We are missing a big chunk of the audience without a third style for delivering our message. This notion is supported by the action taken by Senator Clinton in recruiting a new special advisor who is a marketing guru.
Many voters are going to respond to the marketing style message that emphasizes the needs of the individual voter and the benefits to them, rather than the intellectual or issue/position style of message. The extreme example of this, which I do not recommend, is the sound byte style message of Senator Obama which is essentially content-free but which appeals to numbers of people anyway.
Surely we can get some good packaging of our richly supported principles and positions into more digestible (marketing) sound bytes for the campaign. What will our slogan be? This is a job for our campaign staff to run with.