1st off let me say that I do not think money bombs should be for the purpose of gaining media attention, they should be for the purpose of raising money.
2nd I think if you read the letter again, you'll see that the campaign is telling us we need to raise an additional $23 million before Super Tuesday. The purpose of the letter isn't to screw up a money bomb, rather it's to inform us of our new goal for next quarter which starts tomorrow. That goal is $23 million. And it's needed not by the end of the quarter, but a few weeks into the quarter. so really the letter is saying, "We need the biggest multi-day carpet bombing in the history of mankind."
You people gotta stop being so negative and actually pause a moment to really understand what's being said before jumping to conclusions.