Looking for advice for starting a business

fisharmor

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I already have a business in mind - becoming a cabinetmaker. So I'm not looking for advice on what kind of business to create, and I'm not looking for irrelevant advice - e.g. my sister in law told me recently the worst part is getting customers to pay invoices, and I replied, well when I get on 50% down and 50% due on delivery, there's no invoice, so that's not a problem.

I talked a bit with my friend who runs an outdoor kids program, and tried to ask questions like "how do you deal with taxes and insurance and stuff" but he's a lot more of the 'let the universe just wash over me' kinda guy and he just deals with it when it comes up.

I know there's a market, because I live near DC and they've been raping the country and pumping all the money here for over two decades now, and there's a lot more money than sense in this part of the country. I am good friends with a contractor who specializes in kitchen remodels, and he was telling me that he's both drowning in work and having trouble finding cabinets he can get sooner than 5 weeks, so that's what got me down this road.
I had another friend with a business talk to me about marketing and remind me that the work isn't going to find me, and I actually have to fish for it.

I went to the craft fair down the street at the beginning of the month, and I counted eight woodworker tents there, and six of them were only making cutting boards - so locally this seems to be an area full of fellow 40+ types who are trying their hand at running a business but who only know how to do one or two things (one of the remaining tents was laser cut chotchkys that were probably all patterns sold on etsy). I'm a hand-cut dovetail guy, so there's very little actual competition in the craft market that I can't destroy, as an additional revenue stream.

I'm under zero illusions about what I have to learn (and buy) to be able to crank out cabinets - and what I'm worried about is that's where my attention is going right now.
So that's why I'm asking -

Who has done this before (starting a business) and what sideswiped you on the way? What were specific pain points?
 
The way to make a small fortune in business is to start with a big one. That was a joke somebody tole me many years ago.

Start small. Don't over spend on the equipment. Better to turn down work than not have it.
There is a sweet spot of being able to make great money with less overhead than to have to be cranking 24/7 to keep the lights on and pay the bills.

I would probably go high end and do almost everything myself. Beat the competition on quality.

Find good resources for stuff like delivery until you get so big that you have a truck and driver delivering everyday.

I don't know about regulations but you start spraying and you will probably have authorities and Fire Department visiting.

Work out of your own place if you can.

Best of Luck to you!
 
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Who has done this before (starting a business) and what sideswiped you on the way? What were specific pain points?

My wife was a hair stylist and we used to own a salon. For me, the biggest issue was insurance and taxes. There was really no way for me to figure out the hoops and hurdles, so I paid someone to help us with that piece. (part of the cost of doing business, I guess) Employees are another pain - we had 5 stylists, my wife, and a receptionist on the payroll. I would have never figured out the paperwork on that stuff, but was REALLY surprised by how much employees cost - even ones that only get paid based on how many clients they serve. When my wife got pregnant with our youngest, we sold the business and the equipment to one of the other stylists. We never really made any money from the endeavor, but it kept my wife busy.

So, if you're starting out as just you, I'd recommend building your network of contractors that do kitchen/bath remodels and work as a sub. Let them find the jobs and hire you. We set up our salon as a LLC, but that was just based off the recommendations we got - not sure if that's the best. If you already have a network, you could do piece work under the table. That'd be my preferred method, but it will limit your work. Do it as side work until you can't manage the work load.

Good luck!
 
My wife was a hair stylist and we used to own a salon. For me, the biggest issue was insurance and taxes. There was really no way for me to figure out the hoops and hurdles, so I paid someone to help us with that piece. (part of the cost of doing business, I guess)
Yeah, I had it pointed out recently that all these tax preparation professionals and companies get taxed on their labor and revenue, so there's zero reason to get anyone to the point where they can do it without hiring.
That's why my brother and sister-in-law are looking to get out - they just can't take writing quarterly checks anymore.

So, if you're starting out as just you, I'd recommend building your network of contractors that do kitchen/bath remodels and work as a sub. Let them find the jobs and hire you. We set up our salon as a LLC, but that was just based off the recommendations we got - not sure if that's the best. If you already have a network, you could do piece work under the table. That'd be my preferred method, but it will limit your work. Do it as side work until you can't manage the work load.

Yep that's the idea - keep the health insurance and the dead-end IT job for the moment, and hopefully get to the point where I can walk TF away.
Thanks for the advice! IOU a rep
 
... I'd recommend building your network of contractors that do kitchen/bath remodels and work as a sub. ...

also custom home builders. Not the big builders that make cookie cutter homes - the ones that build expensive custom designs. They often use carpenters for built-in/custom cabinetry versus retail products.
 
Often times with cabinets end users are looking for a person that designs their kitchen. That gets complicated. It requires a visit to a home, and doing the layout probably on a software program. Once the customer finds the layout they like they shop for the best deal.
The best scenario is having people that know exactly what they want.
Always get the specifications in writing. Even if you do the measuring, make sure to get the customer to sign off on the sizes.
 
I don't know about regulations but you start spraying and you will probably have authorities and Fire Department visiting.

Yeah I'm really trying to find prefinished panels and I'll probably buy a big grow tent with an exhaust system for an indoor booth for when I need to. :D
Thanks for the advice!
 
I have had great luck advertising on Youtube.
Make a good video and show all the greatness of your product.
Then the most important thing is choosing a title. The title needs to be the keywords that a person will type when searching.
I posted several videos and the next thing you know I am number one on Google Business Analytics.
Look up Connecticut AKC Doberman Breeder and you will find Exquisite Dobermans.
I got to the top of the list and never paid a dime. It was all because of Youtube videos.
 
Depending upon how much business you do, you may want to use some accounting software like QuickBooks to track everything, which would also allow you to do payroll, if you go that route. It's nice to know exactly how you will handle and categorize any income and expenses, and the tax consequences before you start.

As CaptUSA pointed out, you may want to consider an LLC or S-Corp.
 
Im semi retired ( maybe 9 yrs) and do as little as possible in coin business, farm income to keep my income to where I owe no fed tax at yr end once deductions are figured in . In your case since you already have a good income first thing Id do is figure what my tax burden will be ( and new tax bracket) on x amount of income that you would potentially have before you quit your other job. Then Id decide if you still want to do it . In my case Id be against donating that much most likely.
 
If you want to do cabinetry, invest in the proper tools. Good tools will save you time. That would be tip number one.

Then when you talk about business, if you want to make a lot of money, do something that's scalable.

You're right on the 50% advance payment, if they don't pay for the product in the end, the loss is not that big.

Try to find the part of the market that will pay for good quality stuff that costs a bit more, that way you can use quality materials which are usually much nicer to work with.
 
If you want to do cabinetry, invest in the proper tools. Good tools will save you time. That would be tip number one.

This whole thing is also low-key a big excuse to buy a Festool Domino jointer. :D
But yeah, I'm factoring that in. My 50 year old Parks planer is a buttkicker machine but it's not what's going to run a business.
I had already decided to ditch the table saw and get a panel saw, and I'm reading stuff (from older guys particularly) who swear that's the way to go to prevent wear & tear on the body. Plus it'll reclaim a bunch of square footage in the shop.

Thanks for the advice!
 
It also depends on the customer base. I know I am probably preaching to the choir, but I was trying to attract boomers with money and I did well advertising in a local free newspaper.
 
I know there's a market, because I live near DC and they've been raping the country and pumping all the money here for over two decades now, and there's a lot more money than sense in this part of the country.


Definitely a good market. Shit place to live, but if you're OK with it... :)

I am good friends with a contractor who specializes in kitchen remodels, and he was telling me that he's both drowning in work and having trouble finding cabinets he can get sooner than 5 weeks, so that's what got me down this road.

So far, so good.

I had another friend with a business talk to me about marketing and remind me that the work isn't going to find me, and I actually have to fish for it.

That's not necessarily true, but his point is taken well in any event. Since I got old and nobody will talk to me about me as engineer, I have gone from $300+/hr to 20 working on a construction crew with my friend Roger. We are drowning in work. We do NO advertising. Our reputation is sterling. We do top flight work and we don't exercise the customer's sphincter. Word of mouth can be very effective advertising.

I went to the craft fair down the street at the beginning of the month, and I counted eight woodworker tents there, and six of them were only making cutting boards - so locally this seems to be an area full of fellow 40+ types who are trying their hand at running a business but who only know how to do one or two things (one of the remaining tents was laser cut chotchkys that were probably all patterns sold on etsy). I'm a hand-cut dovetail guy, so there's very little actual competition in the craft market that I can't destroy, as an additional revenue stream.

I spent time in college as a cabinet maker. I also worked as a machinist and pattern maker. As for "hand cut dovetails", perish that notion. You are not going to make ahd cut joinery at a profit, unless you are charging thousands per unit. You may do a few, but it will likely be only a few... unless you pull a M ark Kostabi, the utter charlatan NYC painter who convinced countless people to vomit up hundreds of thousands of dollars for his worthless paintings that were painted by NYU art students getting paid $4/hour. I kid you not. He even called his customers "idiots" on camera, and his art went even higher. Can't fix stupid.

I worked at a place called "Carpentry Unlimited" in Long Island City in Queens. My job was building carcasses for architectural work. I once built a carcass for a liquor cabinet in 1983. It was 6' tall, 4' wide, about 2' deep. It was a built-in. The face was veneered with Carpathian Elm burl, $360 per sheet in those days, God only knows how much now if even it can be gotten any longer. The cabinet was $35K. In 1983. You could still buy a house for that in those days.

So it CAN be done, but I'd advise against it.

Machinery is your friend.

I'm under zero illusions about what I have to learn (and buy) to be able to crank out cabinets - and what I'm worried about is that's where my attention is going right now.
So that's why I'm asking -

Who has done this before (starting a business) and what sideswiped you on the way? What were specific pain points?

My business, of course, was engineering consulting, PM, analysis, and so forth, but having worked in at least two very successful cabinet shops, it is obvious that the equipment is essential. All else equal, time is life. But I would also say that if you create a better quality cabinet, people of means will beat a path to your door. I just spent $11K on cabinets for Bibi's 800 square foor kitchen, which I also happened to build myself. $11K for that much cabinetry is very inexpensive, less than a third. That aside, I was appalled at the quality o f the carcasses. The faces are beautiful and well made. The carcasses are SHIT. Had I produced even one carcass so poorly as that, Bill Wolf would have fired me on the spot, right after beating be to a pulp. And yet, the quality of these nonetheless is notably better than what you can buy at Home Teapot or Highes.

So I do believe that there is a definite market for a better mousetrap in terms of quality. All-ply construction of the boxes, rabbeted/dadoed joinery GLUED fukkin' together. Mine are not glued and I avoid thinking about it because I now want to shoot my laptop.

And for God's sake don't go all Hebrew on tooling. Get the best, which isn't always the most costly, though often it is. For example, don't buy a cheap panel set. Get the good stuff and get an old timey shaper to run it. The new stuff isn't as good and it it hella $$$$. I am a BIG fan of large table saws. I prefer sliding tables in the 16" capacity. These can be terribly costly new, but I regularly see reasonably priced used units such as SCMIs. A feeder is also a good idea if you're doing lots of long ripping.

If you can find one reasonably priced, and it is difficult to do so, a Neuman Whitney planer is what you want. They weigh about 7000 pounds as I recall, but they are the cream of the crop with a true helical head... four of them. You can rough and finish plane a board in one pass. Be aware that re-blading them will cost you on the order of $20K, but of course is you are careful, you may never have to do it. The inserts are solid carbide.

And if you want a radial saw, there is only one that is properly designer, Unipoint. New, they are $20K, but you can get a good used unit for $1500.

Bandsaws: Oliver all the way for verticals. I used to use a 40" direct drive Oliver. It was a joy. Horizontals: Ellis, but $$$ and hard to find used.

I also like large old world jointers. Things like morticing machines are really not needed unless you decide to get into things like doors, and I might suggest just that. Those with money and who are building or remodeling often like making statements with front entryways. You can charge like the devil for custom doors and you could market a line of high security offerings. Build a sandwich of hardwood inners and outers with a 1/2" AR500 plate in between. Edge with bronze channels. Find a blacksmith to make your hinges. I made a 500# armored door for my basement. I also built the hinges, the barrels of which were made from 4140 drops out of Douglas Barrels here in Nitro, a famous rifle barrel outfit. The bearings I machined from bronze and the pins are grade 12 socket head bolts. Smooth as silk. Find a smith to make the fasteners. I know a few up your way. I'd have wrack myself to recall his name. Known him long years and still can't vomit him up at the moment... getting old sucks.

Producing standard cabinetry is a sound idea, but it would likely require extra hands, especially if you want to break that five week wait time by anything significant. You know as well as I that these things are time and labor intensive. We had about 8 people in the LIC shop. I'd say that you would want at least one employee.

Anyhow, equipment is crucial because the better you have, the better the work and the better your life. If you have something brewing with the contractor, I'd suggest you talk seriously with him and come so some agreement if possible. Based your confidence as sufficient, finance the tooling if you must and get to work right away. That is the best advice I can give for what it is worth.

As for bumps in the road, those are unpredictable. But whatever you do, you have to get a strong hand on turnaround times. Nothing will piss a customer off more than promising something in four weeks and delivering in six. It can completely fuck up a project. Learning to estimate properly is an indispensable skill. I was quite good at this with large software projects. I never once came in over budget or late in thirty years, and some ran into the hundreds of millions of dollars. Whatever you think its going to take or cost, add at least 20% or more. That way when you deliver early and charge less, you get smiles on the other end, and thanks, and surprised faces, and the world smiles upon you. Much of this is about perceptions.

Also, it is absolutely vital that you actively manage customer expectations. Be willing to do ANYTHING for them that you are able, on the understanding that changes cost money every single time, no exceptions. Scope creep is a real problem and often times customers expect you to make changes for free. Not even once because if you do, they will come back for more and more and more and... This is just human nature and you are well behooved to take control. You must establish the policy at the outset and make certain that the customer understands and accepts this principle. That way, you no longer have to concern yourself with whether they are fickle. If they ware wiling to pay, you're willing to dance. And when they ask if you can do X, you say sure, let me see what's involved and I will get you an estimate. That will often shut them right down, and if it doesn't, jolly good so long as the money is green. :)

And if you choose to do true custom architectural work, money will be far less of a concern, but remain kindly and respectful of the customer's finances, even if you don't have to. But in such cases, lead times are likely to be longer, unless you put together a crackerjack team that has the right flow. This can be important, but finding people today is challenging because the young generation is, sadly, not up to the rigors of real work. I'm on a crew of four and we cannot find youngins who last more than a couple weeks. They are weak in mind and attitude. They just have no sand at all and think they should be paid for looking pretty. It's very difficult.

And to that point of being a boss, treat them well, PAY them well. If you have the right people, it is all worthwhile. As a project manager and putative boss, my job was to see to it my people had what they needed, and I was constantly going to bat for them. The result was making budget and schedule. My biggest thanks came when people would come to me at the end of a project and say that they'd love to work with me again. I could ask for no higher compliment.

As for actually employing W2 workers, that's a very big nut. I'd suggest paying under the table, but that's a risk. I get paid under the table. So the general rule of thumb if that if you're paying Johnny $10/hr, he is costing you about $30/hr with all the bullshit that you have to do in the way to taxes, insurances, and other HR bullshit, and believe you me it is 100% BULLSHIT. But that's what you have to do. You could hire on 1099 basis and maybe have them work three weeks/month "part time", but that MIGHT be also a risk RE: the IRS. I've never done it and so don't take advice from me on that point. I would not want you to run afoul of those bastards. I'd consult a lawyer on that issue, by all means.

The fact is that the jerkoffs we call "government" have made running one's own business a pain in the ass. I ran mine for 20 years and paid a grand total of $1500 in taxes, all 100% above board. So that's the last thing: get a GOOD accountant. He will be worth his weight in guano, I promise. Steve enabled me to raise my middle finger to the IRS, operating as a sub-S corporation. My first twelve years saw no taxes on about $4 million. I paid $1500 on that sum, and just said fuck it to filing thereafter. And now I'm poor trash with nothing for them to steal from me, so I'm basically good. The less I have to do with Themme and their agents, the better off I feel. YMMV.

I wish you ll the best and if there is anything with which I can be of help, let me know. You know where to find me.
 
As CaptUSA pointed out, you may want to consider an LLC or S-Corp.

The advantages: limited liability and the protection of a corporate veil.

Disadvantages: You become visible to Sauron and subject to his whim.
 
This whole thing is also low-key a big excuse to buy a Festool Domino jointer. :D
But yeah, I'm factoring that in. My 50 year old Parks planer is a buttkicker machine but it's not what's going to run a business.
I had already decided to ditch the table saw and get a panel saw, and I'm reading stuff (from older guys particularly) who swear that's the way to go to prevent wear & tear on the body. Plus it'll reclaim a bunch of square footage in the shop.

Thanks for the advice!

Hmmm... Panel saw is indeed a good thing to have, but I'm not at all convinced that dumping the table saw is a good idea. But what do I know? :)
 
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