Yeah, but what form will it take?
I expect a treatment I call "the works": The Washington Post will write 18 negative stories about him in a single day, as they did to Sanders, in their rush to protect their golden girl Hillary. Some of the stories will be completely ridiculous, but others will have a kernel of truth to them that will make people feel uncomfortable supporting Johnson/Weld. Fox "News" will have their army of blonde reporters make "icky" faces every time they mention Gary. And, of course, nearly every story that mentions Gary will contain the phrase, "of course, he can't win."
None of these things matter, in the long run, though: the point of this campaign isn't to win the presidency: it's to spread the word of liberty, and that is already happening, with Gary's increased media exposure.
I've never seen the MSM so distrusted--and have heard of few historical eras, like Hearst's era, where the yellow journalists are so distrusted--as today. They've already taken to extensive reverse psychology. How will they approach this?
Maybe we're more brilliant than we knew. We complain that we can't do what they can because we're a herd of cats. What if we have succeeded since 2008 in turning the voting public into a herd of cats?
Interesting observations. You correctly state the MSM has lost the trust of the American public. Yellow Journalism is rampant, and everyone knows it.
Yes, this election has been messy. But it's not because the electorate has been turned into a herd of cats. It's because the electorate doesn't trust the major parties anymore, people don't trust the media anymore, and many people want real change.
It's possible that Gary will top out at 12% support, and get no further. Even that, though, would be a minor victory: the increased media reporting of libertarian positions has definitely made more people aware. Google searches for "Gary Johnson" and "Libertarian Party" are way up, according to Google, and I suspect related searches like "libertarian" are, as well. Gary and William were on Colbert last night; you can't get more mainstream than CBS.