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https://www.cnbc.com/amp/2024/06/07...-toward-dating-apps-to-boost-birth-rates.html
Japanese officials are encouraging their single citizens to get out and mingle through the promotion of dating apps in a bid to foster marriage amid record low birth rates.
The Tokyo Metropolitan Government has been at the forefront of such efforts and is expected to launch its own government-backed dating app as early as this year.
Already, it has been running a dating app test program called "Tokyo Futari Story," which aims to match individuals using artificial intelligence.
"Futari" refers to a pair or couple in Japan, a country where remaining single and unmarried has become increasingly normalized.
According to local paper The Asahi Shimbun, the official fee-based version of the app will also require users to sign a pledge promising they are serious about finding a marriage partner rather than seeking a casual relationship.
According to Prime Minister Fumio Kishida's office, the next six or seven years leading up to the 2030s are Japan's last chance to reverse declining birthrates and it is accelerating a set of policies to do so.
In addition to building its dating app, the capital city of Tokyo also sponsors events for singles to meet each other as part of its quest to promote marriage.
The government has also published a number of guides providing dating and fashion advice, including recommended date spots in the city.
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