High Tide Airtime - Planning Schedule Now

[AdamT]

Right now we've raised about $6,500 to spend airing The High Tide in Philly. Donate here to bump up our total. Here are the rates & the coverage map (1.8 million homes).

Here's what I put together today. (Excel file here) These would be spread out over April 16-22nd. (22nd is the PA election)

The prime time 7p-12am slot is the most expensive. Input/comments/suggestions appreciated.

CHANNEL--------SPOT
TIME SLOT------PRICE
----------------------------
CNBC
M-Fr 9a-4p------$180
M-Fr 9a-4p------$180
M-Fr 9a-4p------$180
M-Fr 7p-12a-----$400
M-Fr 7p-12a-----$400

SCFI
M-Fr 4p-7p------$200

HIST
M-Fr 4p-7p------$100
M-Fr 4p-7p------$100
M-Fr 4p-7p------$100
M-Fr 4p-7p------$100

CMDY (Daily Show/Colbert replay)
M-Fr 12a-2a------$70
M-Fr 12a-2a------$70
M-Fr 12a-2a------$70
M-Fr 12a-2a------$70

MTV
M-Fr 12a-2a------$90
M-Fr 12a-2a------$90

MNBC
M-Fr 4p-7p------$140
M-Fr 7p-12a------$400

CNN
M-Fr 9a-4p------$350
----------------------------
$3,290
x2 (for 60 seconds)
$6,580

 

[amy31416]

My only suggestions are that you stick with SciFi, MTv and maybe the Comedy Channel.

 

[kirkblitz]

how many runs is that in the time frame? 1 run?

 

[syborius]

great job, wish this was done about 5 months ago by the grassroots. We could have used oh I don't know...say 6 million or so for commercials all over the early primaries.
:::: shakes head::::

 

[slacker921]

sprinkle a few cheap slots in too.. don't overload on the big slots.
HDLN (headline news) 6a-9a = $20
9a-4p = $20
E 9a-4p $40
CMDY 9a-4p $30

 

[bucfish]

Do not forget the Weather Channel cheap and everybody watches it at some point or another

 

[kirkblitz]

lol the weather channel is probably the most popular channel in the world, even though their elevator music sucks.

 

[AdamT]

how many runs is that in the time frame? 1 run?

Yes 1 run. When you're going into 1.8 million homes in a large metropolitan area it becomes very expensive. If you check out the rate card you'll see just how ridiculous it can get. $2200 for 1 run on Faux prime time.......and we won't be doing any of those with our budget.

 

[AdamT]

Do not forget the Weather Channel cheap and everybody watches it at some point or another

Yeah actually I forgot to work some of those in. I couldn't decide on a time slot. Suggestions?

 

[AdamT]

sprinkle a few cheap slots in too.. don't overload on the big slots.
HDLN (headline news) 6a-9a = $20
9a-4p = $20
E 9a-4p $40
CMDY 9a-4p $30

Is anyone watching those channels at that time? I assume it's cheap for a reason.

Might as well I suppose. It would be helpful if we had another grand or two

 

[AdamT]

bump

 

[bucfish]

The Weather Channel early morning is the Best time for it.

 

[tajitj]

You guys are freakin awesome. That looks like a perfect buy schedule.

I really hope people get the word out about the video today at the rallies.

 

[OptionsTrader]

My only suggestions are that you stick with SciFi, MTv and maybe the Comedy Channel.

I'd stick with comedy central, History, and scifi.

 

[MikeSmith]

Right now we've raised about $6,500 to spend airing The High Tide in Philly. Donate here to bump up our total. Here are the rates & the coverage map (1.8 million homes).

Here's what I put together today. (Excel file here) These would be spread out over April 16-22nd. (22nd is the PA election)

The prime time 7p-12am slot is the most expensive. Input/comments/suggestions appreciated.

CHANNEL--------SPOT
TIME SLOT------PRICE
----------------------------
CNBC
M-Fr 9a-4p------$180
M-Fr 9a-4p------$180
M-Fr 9a-4p------$180
M-Fr 7p-12a-----$400
M-Fr 7p-12a-----$400

SCFI
M-Fr 4p-7p------$200

HIST
M-Fr 4p-7p------$100
M-Fr 4p-7p------$100
M-Fr 4p-7p------$100
M-Fr 4p-7p------$100

CMDY (Daily Show/Colbert replay)
M-Fr 12a-2a------$70
M-Fr 12a-2a------$70
M-Fr 12a-2a------$70
M-Fr 12a-2a------$70

MTV
M-Fr 12a-2a------$90
M-Fr 12a-2a------$90

MNBC
M-Fr 4p-7p------$140
M-Fr 7p-12a------$400

CNN
M-Fr 9a-4p------$350
----------------------------
$3,290
x2 (for 60 seconds)
$6,580

If we get around $7,000, think about TWC, ESPN, or maybe even the local affiliate of a major network.

bump - ad needs more money

 

[-lotus-]

once this actually gets on the air, if someone could youtube it playing that would be sweet, like on a tv..from a cell phone camera or something

 

[Patriotica]

I'd say

This is a closed primary. What does the target audience watch in Penn?

History channel and Sci-Fi PT is a must. Nice job on the list.

Has anybody been to Daily Paul lately? I saw couple comments like "I'd donate if I knew what their goal was." I think if you let people know it's crunch time, they might respond.

 

[d03boy]

Seen the Subway commercial? Repetition is key! Go for the middle-cost commercials that play at regular hours on ...decent... stations.

 

[AdamT]

We just got a large $500 donation which will help a lot. I'll post an updated schedule in a bit taking into account suggestions here.

 

[Gtex]

What about Cartoon Network?

Personally, the Adult Swim time slot, starts at 10pm CST ... but I would think it would be neat on there at anytime.