Being the Human Wave, a large presense everywhere The Dr. shows up, creates a Ripple Effect. One that becomes Resonant.
As local tv stations cover the "phenomenon" that is the RP rEVOLution in their respective areas... the visibility grows and grows. In this way, we help generate FREE publicy for the campaign, while stepping up the efforts to raise more money.
The more done by us on our own dimes, the more focused the campaign gets to be in HOW WHERE and WHEN to use campaign funds. Because in the end... it's WHAT gets done.