In my 20 years in the industry, I have worked for international ad agencies and international companies as ad exec, marketing manager and strategist. I am now a semi-retired corporate consultant who is paid handsomely. I'm not fishing for a job; I'm not playing games, and I'm not throwing...
Dear, I have answered the question in every single post. It appears you don't have enough experience in this field to understand the terminology.
I've repeatedly explained my position. You have clearly indicated you are not interested in improvement.
I wish you the best with your...
Clearly, I did, and "designs" and "creative" - as used in the industry - both refer to graphic design and not message.
When on refers to message - or "issues" as you call it - one will typically use the term "message," "copy" or sometimes "text".
No, I'm not "miffed" at all. It frustrates...
My feedback on what you have presented, my fellow Texan, is not "games" or "negativity". It is professional advice. If you are truly focused on achieving success in your market as you claim, then one would assume you would be open and receptive to professional advice concerning how you can...
I did answer your question, but I will restate the answer very plainly this time:
I never said your messaging was off target.
Please reread my posts.
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My assessment from your response is either you are being emotionally defensive without critical thought or you are misinterpreting my posts.
Please reread my posts. I never once made a statement about message. I discussed creative.
Additionally, if you read my original post where I...
Well, there are Texans who do not believe the presented designs hit the primary target market. Placement and reach are absolutely on the mark, but the creative falls drastically short of appealing to "offline" voters, which should be the target for billboards. This creative, whether or not...
LOL...that's not a bumper sticker. As stated in the post, it is header art for a newsprint ad. I was simply providing sample alternative background for consideration.
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Hi, Harold,
I have 20 years in the ad and marketing industry as a strategist. If I had to guess their intent, the advice was probably to use the black and white combo without the color, which makes a powerful visual statement. When you add red and blue to black, it changes the perception...
Billboards, from a visual perspective, the black, red and blue are a bit harsh. Have you considered replacing your black with a dark blue?
If they are full color, would you consider working with a design such as the following, which was recently used in a CA newsprint ad and will be used in TX...