I was horrified by those commercials. Like other guys' legs getting blown off is going to bring back that guy's legs. Like other sons getting killed is going to bring back that woman's son. So I looked up the organization that sponsored those ads. http://www.philipweiss.org/mondoweiss/2007/08/new-pro-iraq-wa.html
http://www.sourcewatch.org/index.php?title=Freedom's_Watch
If the men in uniform really felt this way, you wouldn't have to make a commercial. Every man and woman serving would be shouting it at the top of their lungs.