I agree with the previous two respondants, in that the message of freedom should be enough to win over people who think they are liberals and conservatives alike.
Having said that, toning down the religious rhetoric could not hurt in recruiting more democrats who are agnostic, yet voting simply because they want 'change' and think the Democrats can bring it.
The abortion issue could be sticky in attracting the same type of voter.
I see a lot of this mold of people:
- anti-war
- non-religious, or of another religion
- believe in the 'woman's right to chose'
- major bias against republicans
- dissillusioned as to the direction of America
- apathetic politically
These people would likely agree with Paul's message on 80% of issues, and with Obama or Hillary on 50% (if they actually were to find out where they stand). So if these obvious differences could be smoothed by clarifying Paul's actual constitutional position on them, perhaps a seed could be planted that would encourage them to read Paul's book or do more research.
The religion issue could be smoothed by indicating a clear separation between church and state. The abortion issue could be smoothed by clarifying Paul's position against federal jurisdiction, leaving the window open for individual states making the decision. The anti Republican/War bias can be easily taken care of by stating the intention to return Rupublicans to their roots where they were traditionally non-interventionist (nobody believes me when I say Democrats are traditionally the war party). This needs to be emphasized.
This comes from a person who has voted for the socialist party in Canada, is pro-abortion and believes that much of what is wrong in the world today can be blamed on religion. I was won over by Paul's Austrian monetary views (not something I envision many others starting with). But if someone like myself can be turned into a vocal Paul supporter, anyone who fits the above mold can.