The campaign logic behind compromising the December 16th between now and then is this: "People in the key states will have made up their minds by December 16th."
There is ZERO evidence that people will have made up their minds on December 16th. There is evidence however that most people make up their minds in the last couple weeks. Kerry was polling at 4% about this time before he won the primaries. Furthermore, most of us here have seen many polls showing Republicans especially are very undecided! My family is generally Republican and they wait until the last couple of weeks to make up their mind.
Therefore, lets *hoard* our money until December 16th and make history and be assured many millions in free press, rather than go on a gut feeling by the campaign fund-raising director. They fired the fund-raising director shortly after November 5th. This new fundraising director is panicking after A SINGLE SLOW DONATION WEEK despite that we are AHEAD OF SCHEDULE for the quarter. That tells me I should not believe him. My theory is that the slow donations make him look bad as the new director of fund-raising, and he is panicking. So in other words, we are making a huge mistake and PANICKING rather than keeping calm and cool, being happy our donations are ahead of schedule, and then waiting for December 16th. Until we see evidence that people "make up their minds over the next three weeks", then we have no reason to compromise our December 16th event by donating some of it now.
Please read what Shaun, a marketing executive offering us free marketing advice, has said about this:
There is ZERO evidence that people will have made up their minds on December 16th. There is evidence however that most people make up their minds in the last couple weeks. Kerry was polling at 4% about this time before he won the primaries. Furthermore, most of us here have seen many polls showing Republicans especially are very undecided! My family is generally Republican and they wait until the last couple of weeks to make up their mind.
Therefore, lets *hoard* our money until December 16th and make history and be assured many millions in free press, rather than go on a gut feeling by the campaign fund-raising director. They fired the fund-raising director shortly after November 5th. This new fundraising director is panicking after A SINGLE SLOW DONATION WEEK despite that we are AHEAD OF SCHEDULE for the quarter. That tells me I should not believe him. My theory is that the slow donations make him look bad as the new director of fund-raising, and he is panicking. So in other words, we are making a huge mistake and PANICKING rather than keeping calm and cool, being happy our donations are ahead of schedule, and then waiting for December 16th. Until we see evidence that people "make up their minds over the next three weeks", then we have no reason to compromise our December 16th event by donating some of it now.
Please read what Shaun, a marketing executive offering us free marketing advice, has said about this:
GUYS WE HAVE NO MARGIN FOR ERROR. STAY FOCUSED ON DEC 16TH.
[The Paul campaign tells us:] "If you wait a month from now to donate, your money will only be spent after Iowa caucus-goers and New Hampshire primary voters have made up their minds"
I have spent twenty years in marketing and PR, a lot of it here in Hollywood, and I can tell you that if we derail the greatest single event in political fundraising history based on that "belief" of his this will go down as the turning point for this campaign. He has absolutely no base in fact to suppose that many people will have their minds "made up" two to three weeks out. Total BS and Fantasy Island stuff. Look at History if you need to..Clinton, Kerry, Carter, Reagan. Comments like that show me how straight laced and conventional this guy is. I have HUNDREDS of people working for me in 26 countries, far more than the RP campaign, if one of my guys EVER sent out a message like that to my MARKETING people ( in this case that would be all of us..) he would be terminated. Instantly. By me. In a rage. Justifiable.
Those of you who think it's OK to raise 4m on two days just don't get how the media work. They wont' cover it. They just won't, already been done, they have that t shirt. Fundraisers should stay OUT of PR and Marketing. I do not believe for a single moment that Ron Paul knew that email was going out and my advice to everyone is to stay focused on the tea-party event.
If we raise 10m on that day it will be a shot heard around the world.
If we want to get RP into the White House it's time to take FULL, END2END responsibility to get this done and a big part of that is to recognize when execs are competent and not competent.