Hey, at this point we have a lot of work to do just getting his name identification up. What if he put on his doctor outfit and did some PSAs that they could use (without us paying for them....)?
I said "think star wars"...not "star wars". Something to command the audiences attention, that's all. Perhaps Bye bye Miss American Pie can do the job. What about legally speaking...could he use any song? Probably would have to hire a composer.