memory triggers

[leftinthemidwest]

I love the 'google ron paul' campaign, there was a great article in this months wired magazine about marketing and advertising people using triggers in their ads. basically a trigger is when you make someone think of your product(ron paul) when they see an unrelated thing(google). So if you flyer/sticker an area heavily with the google ron paul design then hopefully next time they hop on the computer and see google they will think, google ron paul.

 

[Matt Collins]

Yes it's all about name recognition and how many times people see the name "Ron Paul".

If we can get the phrase "Ron Paul" in front of an individual 6 times across multiple mediums over the course of 72 hours, then that will trigger an action. That is the goal.