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How we can meet the 12M donation goal!!!

dj191

Member
Joined
Aug 22, 2007
Messages
36
I know many people are going to say shut up and donate (and that's a great idea!!)

I just think that the campaign could make much more if they (or we) set ourselves weekly goals, rather than monthly. I'm curious to see what everybody thinks of this idea and if it is worthwhile to convine the campaign to set weekly goals for us.

The problem is that 4M is a difficult number to digest at one time. People tend to donate more if they can quantify it in their head.

Here is a table that I put together that people could bump if they see fit. It outlines a reachable weekly goal $750,000 / wk and puts the rest of the pressure on increasing our base support to push us to 12M for the quarter. As I outlined it, if we increase our support base by 60% in 3 months I think we can easily achieve the 12M goal for the quarter. We can measure this success by the number of meet-up members compared to now.

By no means don't consider this to be a cop-out for doing everything we can do, I'm just saying easily digestible weekly goals and measuring our support base (like a grassroots thermometer) seem like good ideas to me.

donations.jpg
 
I think your projections are too linear. It'll probably be a bit more exponential, but lets hope not because linear is good, it's predictable.
 
Well the $750000 for each week is the support that we could sustain at our current level of support. The actual amount that I would expect to be donated is fairly exponential because it is dependent on the change in our support base.

Thank for your feedback
 
haha....nevermind it is linear (because the support increase is linear)....I would think that support would increase somewhat exponential as well...you are right!
 
I think that if we don't hit it (I hope we do)...but we need to have a counter measure....that would be trying to get that meetup number increased by x%. If we do this, we will get to the 12M
 
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