it's branded terribly. It doesn't look at all like something which is breaking the matrix. What's more, breaking the matrix sounds like something geeks do, and has no mass media appeal. the content may or may not get better as they grow but right now, it's just blogs and youtube?
anyway, it wont reach the masses, just a niche. That's fine, but they over sell their brand concept, considering their market. Last, they're really not selling the brand because there isn't a brand, just a name which should go with a brand.
it's all real armature, which is cool cause I don't know if I can do better and I'm not trying.
I'm not signed up for it because I don't like it and I don't like the gimmicky nature which Trevor's projects have. Gimmicks are fun for a while, then wear out. That's their problem.
So, all in all, it's just another website. Nothing too news worthy, which is lame because they want to replace what is seen as newsworth.
Time will tell.
